Gad Saad

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Citizenship, Immigration, Racism/Discrimination, Human Rights & Social Justice, Identity & Heritage, Multiculturalism & Diversity, Refugee Experiences


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Dr. Gad Saad is a professor of marketing and holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption. He has held visiting professorships at Cornell University, Dartmouth College, and the University of California-Irvine. Dr. Saad was listed as one of the "hot" professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities. He received the Faculty of Commerce's Distinguished Teaching Award in June 2000.

He has authored 70+ scientific articles in numerous disciplines including in marketing, consumer behavior, advertising, psychology, medicine, economics, and bibliometrics. He is the author of two books (The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature; and The Evolutionary Bases of Consumption), and editor of a third (Evolutionary Psychology in the Business Sciences).

Professor Saad has sat or currently sits on the editorial boards of numerous journals including Journal of Marketing Research; Journal of Consumer Psychology; Psychology & Marketing; Journal of Business Research; Journal of Social Psychology; Evolutionary Psychology; Journal of Neuroscience, Psychology, and Economics; Evolutionary Behavioral Sciences; The Evolutionary Review; Frontiers of Evolutionary Psychology; and Open Behavioral Science Journal.

Dr. Saad's work has been covered in 300+ media outlets around the world including in television documentaries, radio interviews, newspapers, magazines, and blogs.

Professor Saad holds a B.Sc. in mathematics and computer science, and an MBA, both from McGill University (Montreal), and MS and PhD degrees from Cornell University.

As of December 4, 2013, his Psychology Today blog articles have garnered 2,391,000+ views.


My family moved from Beirut, Lebanon to Montreal in October 1975 to escape the brutality of the religious-based civil war. As Lebanese Jews, we were under imminent threat of execution so it was imperative that we find an immediate way out of our life-or-death predicament.

Over the next five years subsequent to our emigration, my parents often returned to Lebanon. In 1980, militia from Fatah kidnapped them, and not surprisingly they experienced severe hardships during their captivity. Fortunately, my siblings all of whom are much older than me were able to secure their release. Since that event, none of my immediate family members has ever returned to Lebanon.

Given my personal history, I am intimately familiar with the ugliness of genocidal religious zealotry, and as such, I have sought to inform people in the West about the dangers of being complacent in the defense of our Canadian values of tolerance, plurality, and respect for the individual. There is nothing laudable in being tolerant toward intolerance and hatred.

I am forever grateful to Canada for having granted us the opportunity to start a new life in this wonderful country.